We're on a mission to re-invent the marketing insights industry
From our roots as a neuromarketing research agency to being a world-leader in predictive marketing insights, our core mission has remained the same: To help marketers get better insights about the effectiveness of their ads and visual assets.
THE PROBLEM
Traditional research and insights methods are holding you back. They're slow, expensive and don't allow you to quickly iterate on your creative at scale.
So we re-invented the marketing insights industry...
Our story
In 2015, alpha.one was born out of a clear need from marketers to make science-driven decisions about the effectiveness of their creative content.
So, we put together a team of the best data and neuroscientists to create a world-leading neuromarketing agency. We employed methods such as fMRI and EEG on behalf of some of the biggest brands in the world to help them understand what makes effective content. However, as our clients rightly pointed out, neuromarketing methods can be expensive and time consuming.
This led us to change our focus over recent years, partly in thanks to the significant improvements in AI, shifting to developing AI-driven solutions. By combining neuroscience and computer vision, like we do in expoze.io and junbi.ai, we are able to help marketers make informed, science-driven decisions without the need for costly and time consuming research.
Some things we are proud of.
90,000
+
Predictions Created
Our predictive models are tried and tested, from YouTube ads to packaging design
95
%
Prediction Accuracy
Our saliency predictions are an industry-leading 95% accurate
10+
Years
Years of Neuromarketing expertise
Years of research, benchmarking and learning - culminated in better, AI-powered insights
Over 1000+ happy customers trust our insights
THE TEAM
Meet the team behind alpha.one
Working hard behind the scenes to bring you the best AI-powered insights.
Coen Olde Olthof
Founder, Commercial, Strategy & Storytelling
Roeland Dietvorst
Research Strategy
Lisa Maree
Finance
Sofia Nascimbeni
Marketing
Ale Smidts
Research Partner, Erasmus University
Daan van der Wiele
Co-Founder, Marketing, Product & Operations
Kristupas Kutkevicius
Partnerships
Ingrid Nieuwenhuis
Science
Benham Amou
Partnerships
Emily Gann
Customer Success
Vadzim Balakhanau
AI & Technology
Vlad Dzitac
Marketing
Maria Inês Gonçalves Nogueira
Finance
Coert van Gemeren
AI & Technology
Filip Steenbergen
AI & Technology
Proudly partnered with leading research institutions
Exclusive Research Partner:
Products
Solutions
YouTube Ad Testing Out-of-home Advertising In-store Testing Social Media Marketing Data & Insights Retail and Packaging
Resources
Blog Scientific Validation Whitepapers Case studies Knowledge Bases Glossary
Tools
YouTube Ad Testing Tool Plugins Ad Testing Templates
Company
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