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Spotlight
alpha.one raises growth capital for AI platform that predicts marketing performance
alpha.one secures €1.8M growth capital to scale its agentic AI platform. Using neuroscience to predict marketing effectiveness and reduce media waste.
Product update: Sendō leveled up
Sendō leveled up in junbi. Get tailored recommendations, professional reports, and scene-by-scene analysis from your new agentic creative strategist.
The Science of Synchrony: How Visual Complexity Governs Video Ad Performance
A global expert team in JAMS reveals a 26.4% 'Complexity Tax' and a 0.66s peak in viewer attention. Learn to bridge science and creative with predictive AI.
Creative effectiveness
The $8 Million Ghost: A Neural Audit of Super Bowl LX
Neural audit of 2026 Super Bowl ads via Attention-AI. Data reveals a Vampire Effect where hype blocks branding. See why Raisin Bran won and Hellmann's lost.
Mascots Over Celebs? What Actually Boosts Ad Recall
Mascots vs. Celebs: Which truly boosts ad recall? The surprising science behind who makes your brand unforgettable.
Why Your Logo Isn’t Enough: Building a Brand Asset System That Sticks
Your logo isn’t your brand. Learn how to build a system of brand assets that actually sticks and gets noticed in a world full of noise.
Challenges for Marketers When Making Ads
YouTube Ad Performance Benchmarks: What We Learned from Testing 5,000 Ads
Most YouTube ads get skipped. We analyzed 4,872 ads to reveal what actually works—from bold openings to brain-friendly design. Here's what to know.
"Purpose Is Not the Point": Nick Asbury on Why Brands Should Rethink Their Mission
Nick Asbury challenges the "purpose movement" in marketing. Discover why he thinks brands should focus on creativity over activism in this candid interview.
Understanding Marketing Effectiveness with Les Binet
Explore Les Binet's insights on balancing short-term wins with long-term brand growth for effective marketing strategies that drive real results.
Neuroscience of ads
Top 5 Neuromarketing Tips: How to Be Remembered in the Age of Predictive Attention
Discover five neuroscience-backed principles to make ads more memorable using emotion, attention, and predictive testing.
How to Stop People from Skipping Your YouTube Ad
Tired of viewers skipping your YouTube ads? Learn why it happens—and how to fix it using neuroscience-backed tips. Make the first second count.
Psychology of Ads: Lessons from 5,000 YouTube Ad Tests
Learn what 5,000 YouTube ad tests reveal about how the brain responds to ads—and five psychology-backed ways to capture attention fast.
Evidence/Science based marketing
The Science of Synchrony: How Visual Complexity Governs Video Ad Performance
A global expert team in JAMS reveals a 26.4% 'Complexity Tax' and a 0.66s peak in viewer attention. Learn to bridge science and creative with predictive AI.
Professor Byron Sharp on Brand Growth, Double Jeopardy, and the Attention Economy
Marketing scientist Byron Sharp talks with alpha.one about Double Jeopardy, Distinctive Assets, and why attention still drives brand growth.
Why Visuals Beat Audio in Advertising: A Deep Dive into Marketing Impact
Visuals dominate ad effectiveness by grabbing attention instantly. Learn why strong branding and design drive recall, even when ads are watched on mute.
junbi in action
Ad Analysis: Specsavers and Narrative Tunnel Vision
A Specsavers ad had 93% Breakthrough but only 6% Brand Attention. We analyzed why humor often hides low performance and how neuroscience can fix it.
YouTube AdWars: Battle of the Brands - Automotive Edition
We compared YouTube ads from 4 top automotive brands—Hyundai, Zeekr, Mazda, and Nissan—to see which performs best on junbi’s ad platform.
expoze in action
Stop Guessing: Why Your A/B Tests Need a "Pre-Flight" Check
Stop wasting traffic on bad A/B tests. Use predictive eye-tracking to validate designs instantly. Learn the science of pre-flight optimization here.
AI in UX Design: 7 Applied Strategies for Predictive Interfaces
AI is more than just image generation. Discover 7 ways to leverage predictive AI and cognitive modeling to validate UX decisions before you launch.
How to make your packaging stand out in 2025?
Your complete guide on making your packaging stand out: Psychology, Examples, and Expert Tips.
News & Product Updates
alpha.one Unveils junbi “Sendō”: The First Agentic AI to Turn Ad Data into Creative Strategy
Meet Sendō by junbi: The agentic AI guide that turns ad data into actionable creative strategy.